Hacking the Human Mind · MichaelAaron Flicker, Richard Shotton

This week’s list includes Hacking the Human Mind, from MichaelAaron Flicker, Richard Shotton. Press play and stay for every chapter.

They had more than great products — they hacked the human mind. Richard Shotton (The Choice Factory, The Illusion of Choice) and 9x CEO Michael Aaron Flicker take a look at the behavioural science underpinning the success of 17 leading brands, including Apple, Dyson, Red Bull, and Starbucks. What is it about Amazon that pulls us back again and again? How does a two-minute wait make Guinness taste better? Why do we pay more for water than we know it’s worth? The answers are here.

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